Commercials Suited for Late Night

On a night much like most, I found myself still awake in the wee hours of the morning unable to sleep and glued to the soothing lights of my television screen.

As I am sure many know, the quality of television programming takes a steep decline once midnight hits. So, I am ashamed and yet amused to report I was watching Cheaters. Ah yes, that’s right, just one of Americas finest late night viewing splendors — complete with cheating spouses and a television crew waiting in the dark to shine the lights on the unsuspecting culprit. It is no secret that this show is geared towards a particular viewing audience, and I feel comfortable to say, a perhaps less educated one.

I noted, interestingly, that the commercials during this program seemed to mimic the quality of program it periodically interrupted. In the period of half an hour I was bombarded with advertisements for a raunchy late night chat with a big boobed blonde, pills to enlarge my male member, weight loss pills and, if that wasn’t enough, I can also work at home and earn $1000s/day!!

Now, really, most intelligent people understand that there is very little truth to these commercials. Mostly, they are money wasters and fantasies over the phone. I will assume that these commercials are placed in this time slot for a reason…that they just wouldn’t fly after school when little Bobby is watching cartoons, or on a Sunday afternoon when the fam’s back from church. Oh now, there are people out there, well aware of who would buy into the false promises of late night commercials.

Everything seems to be planned perfectly in the media business and why shouldn’t some late night – low budget commercials not want a piece of the action?

Happy Televisioning!